Laura Pratt Photography

Client: Photographer specialising in weddings and portraiture

Brief: Simple, clean, professional, tradional yet modern

Purpose: Web, business cards, stationery

Comment: Cursive script gives a personal, trustworthy feel, while the understated grey tones give a contemporary edge. Enlarged 'L' draws eye to strapline

The Logo Exchange

Client: Online consultancy

Brief: 'Web 2.0 Super Clean Look'

Purpose: Web

Comment: Hmm, 'Web 2.0' - what exactly does that mean?

Metro

Client: Fast food / sandwich outlet

Brief: Modern, fresh, simple, fun but not blithe, appealing to 16-30 age group

Purpose: Shop signage, web, stationery, business cards, promotional, bags, packaging, in a word, everything

Comment: Modern, bold colours, wide lettering and spacing to maximise usage of specified 7:1 size ratio (for shop-front signage). Treatment to letter 'E' suggests 'sandwich'

Gigsty Sound

Client: Sound Engineers specialising in live music sound

Brief: Funky, fun, topical

Purpose: Web, t-shirts, business cards

Comment: Original pig graphic (by LAMP-UK) combined with stencil lettering to give 'flightcase' look

RED, various

Client: Unknown

Brief: 'Red Label', 'H&S Collection', 'Red Global Ventures', 'Litecubes'

Purpose: Unknown

Comment: Samples produced from the briefest of briefs - just the titles were given

Valiant Power

Client: Engineering firm supplying industrial power supplies, etc

Brief: Traditional values, solid, reliable, dependable

Purpose: Web, stationery, business cards

Comment: Bold, cursive, yet easy-to-read font enclosed in solid, secure box gives suggestion of honesty and old-fashioned values

SoftOn

Client: Software company

Brief: Suggesting 'technology' and incorporating the 'on-button' icon

Purpose: Web, stationery

Comment:

Steve Crispe Photography

Client: News and portraiture photographer

Brief: Modern, clean, professional

Purpose: Web

Comment: Serif font gives 'news-ey' look

Medway Delta

Client: Local artist & musician collective

Brief: Rough, raw, 'grungy'

Purpose: Web

Comment: Bold colours and Dymo-tape give it a bit of 'punk' attitude, a bit like the place itself

MDS Optics

Client: Online retailer of rifle sights, etc

Brief: Update of existing logo, incorporating rifle sight cross-hair

Purpose: Web

Comment: